Friday, August 20, 2010

Wachovia Login Issues Bring Negative


In January, Bank of America’s corporate website, and the bank’s image as a whole, suffered from some technical problems and a bad reaction to a crisis of the Bank’s customer support team. Twitter was only medium of communication of the Bank, to the dissatisfaction of customers who are less web-savvy and prefer a different way of information (news, email announcements, etc.).
Today, similar reports affect Wachovia. A few minutes ago, login issues and website failure were reported by several credible sources like the Huffington Post and The Business Insider.
Apparently some customers have problems logging into their online accounts, while others have not faced such issues. The number of reports is too high to be ignored, and too high to be considered as a “firewall” problem of user PCs.
While Wachovia has a Twitter presence is not as strong as Bank of America, their understanding of the customer support on such a network is still bad. Offered on Wachovia’s Twitter account, there are fewer than 200 tweets that share the same reading. A large majority begin with “I work for Wachovia saw your tweet @ &.” And to be followed by a “thanks for” or “happy” or other corporate cliché that raises more questions than answers.
No official response (on Twitter or elsewhere) to Wachovia at this point, the login issues to clarify. The corporate website seems to work fine, but the banking system does not recognize the login username and password of a part of the customer to take. The bank should provide some answers quickly, or else negative reports in the press will become a PR disaster. If not addressed in time, such incidents often damaging to the reputation and credibility of a bank.

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