After months of snooping, Fortune offers an unauthorized look at the market of the uber-hip Trader Joe’s, which is owned by the Albrecht family of Germany.
The story is quite interesting if it means flying low profile-the reputation of the chain.
You see, Trader Joe’s is the In-N-Out Burger supermarkets. Both are family-run private equity firms with large loyal following. But despite their popularity, these companies are known for rarely speaks to the press. (Although I have to say, In-N-Out is always very close always to reach officials at its headquarters in Irvine. So, thanks for that.)
Below I have highlighted some of the most interesting revelations Part of Fortune.
(Note: Contact a spokeswoman for Trader Joe’s this morning by e-mail – asking if you would like to comment on the story of Fortune. Trader Joe’s refused to talk to the fortune, but I wanted to give the company a chance to refute any of the statements made in the story posted. Spokeswoman Alison Mochizuki Company declined to comment.)
The private company’s sales in 2009 and were about eight billion, rivaling revenues at Whole Foods Market.
80% of the 4,000 items in the store carry the “Trader Joe’s” brand label.
Each store sells an estimated 1,750 of merchandise per square foot, more than twice as Whole Foods.
The company has no debt.
Indie-supplier myth buster: Some of your own brand products are actually made by the giant food companies, rather than food manufacturers mom and dad. For example, pita chips, Stacy’s makes Trader Joe’s, a division of PepsiCo. That’s an interesting show; taking account of Stacy is sold in dozens of grocery stores across the country – from Costco to Ralphs.
Secret between providers: A provider agreement standard states “seller does not know his relationship with TJ’s in any way.”
A Trader Joe’s biggest & D expense is a journey, as his four major buyers travel the world “missions for determining the products that will eventually become a trend.
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