Hats off to Paramount. Their viral campaign thus far has been nothing short of genius. For those lagging behind, a quick recap. Last week several websites, including us, were sent envelopes that contained flash drives. On each flash drive there was a snippet of a clip involving that damned baby. When the clips were assembled in order, a pattern emerged that showed one long event - or - a scene from the movie.

The only other clue as to what the hell was going on was the envelope itself that the flash drive with the clip came in. The return address was 40 University Dr, Rindge, NH 03461-- Franklin Pierce University. Lo and behold (because we like to keep tabs on things and are sneaky like that) we have discovered a website for the University's paper, the Pierce Arrow. Why is this relevant? Follow along.

The paper's website links to the official Franklin Pierce University website that featured an article on Paranormal Activity 2 and its connection to the school.

In the end what does this all mean? Who knows for sure, but let the speculation begin!

Paramount Pictures will debut Paranormal Activity 2 for the fans that “demand” to see it first. The first 20 cities with the highest “demands” for the movie will be invited to attend a free screening on Wednesday, October 20th, at 11:59 pm, before the film’s nationwide release on October 22nd.

To “demand” Paranormal Activity 2, visit the official Paranormal Movie website!

The Demand it! campaign, which is available to U.S. and Canadian residents aged 17 and older, ends at 11:59 pm on Wednesday, October 13th. The top 20 cities will be announced on Friday, October 15th. No purchase necessary.

Follow Paranormal Activity 2 on Twitter (@TweetYourScream) for more upcoming announcements.

Paranormal Activity 2 is produced by Jason Blum and Oren Peli with story by Michael R. Perry and screenplay by Michael R. Perry and Christopher Landon and is directed by Tod Williams.