Afr Brand Central

CEO Brand Central, Julian Martin said .. “We live in a world of information overload, it is useful to the source, which can decipher truly the facts and you are the right ideas in no time, the” Join The Dots “creative idea all this.Simon Wake reflects Director of Marketing at the Financial Review Group, said: “We wanted to use television to a larger story about the financial challenge brand.A important point is to say, how to set the tone and actions of the visualization of years of our poster campaign known. I think the central fire reached in a new way.The fascinating and commitment follows the steady decline in readership and circulation for the paper.
The campaign, entitled “Join The Dots, such as the publication of the promotion” to digest the experts and investors to stop the flow of news and information they find on a daily basis, B & T reports highlight today.Manufacturer middle, where the animation Kapow Pictures, a series of television commercials from thirty to fifteen seconds in the video is launched in the next twelve months, with the slogan “The aspect of everyday life people have succeeded.”
The campaign is also based on the accessibility of the newspaper and print, online and iPhone Apple iPad, and other issues of mobile devices: Chief brand central. Executive, Julian Martin, said: “We live in a world saturated with information, there is no value to the police, who are actually capable of the facts and ideas that are used to decrypt the time ..” Join The Dots creative idea reflects it.